Recently, we’ve seen signs that many businesses are reopening during the last quarter of 2020. Yet uncertainty remains. In some states, businesses have reopened in recent weeks only to be told to close or reduce their capacity for customers. It’s becoming increasingly challenging to plan for the future. …

Client consultations are full of opportunity for your business. A thorough consultation can help you identify the right products and services for each client, build valuable client relationships, and even upsell services. The perfect client consultation will do all of this well, but conducting a fantastic consultation can be a…

The coronavirus pandemic has required many businesses, including hotels, to close temporarily. As states reopen, the hotel industry is preparing to welcome guests again. But it can be challenging to manage staff and guest safety in a hotel, while preventing virus transmission. A detailed, carefully planned hotel reopening guide is…

The coronavirus pandemic has forced retail stores and businesses to shut down across the United States. With states gradually reopening, more and more of these stores can once again open their doors — with a few changes in place. If you’re preparing for a store reopening, you’ll need to be…

Search engine optimization (SEO) isn’t what it used to be. Modern SEO is a combination of the art of writing to please readers and the science of making a search engine respond to your content. To generate good SEO writing, you need to have a solid strategy and a sound…

In recent years, a significant number of people have uprooted their professional lives for their careers. According to 2021 research by Move.org, more than seven million Americans relocated for job reasons. Although this number represented a decrease from prior years, the trend is still an important ongoing phenomenon. When it…

Change is the biggest constant in all our lives now. A years-long health crisis and runaway inflation are changing how millions of us live every day. People are moving to greener pastures all over the U.S., whether it’s to find better weather or pay less taxes. …

Strategic content works especially well for small vs. large business marketing teams. It helps build both brand awareness and an active, loyal audience of users. …

Entrepreneurs and startup team members are often beset by frantic calls for their attention and time. This can result in fragmented work — and it carries a real cost that you and your company ultimately pay. Every time your attention gets moved by a request from another source — whether…