10 Ways To Put the Power of Behavioral Targeting to Work

With so much bombarding on a daily basis, today’s consumers only want to see content relevant to them. Exhausted by the constant tsunami on every channel, they tune out anything they perceive as generic because it’s most likely not going to meet their needs or pique their interest.

For marketers, it’s a challenge to personalize content for their audience segments. Demographic data has been one strategy. However, it is neither comprehensive nor flexible enough to address all the unique traits and behaviors that define a diverse group of consumers.

Enter behavioral targeting, which enables a more effective level of personalization in both content and user experience. This guide will show you how to unleash the power of behavioral targeting to personalize outreach and increase engagement with your audience members.

Defining behavioral targeting and the data behind it

Behavioral targeting is a marketing process that transcends demographic data and focuses on specific behaviors, using that information to create more robust user profiles. These profiles are organized by behavior types that inform marketers how to engage with those users by addressing their personal needs, preferences, and attitudes.