3 Tips to Know Before Using ChatGPT for Marketing

John Boitnott
5 min readMay 18

By now, you’ve undoubtedly heard the buzz surrounding ChatGPT. Powered by artificial intelligence (AI), this tool is capable of producing written content that’s similar to, if not virtually indistinguishable from human writing.

Naturally, that’s elicited concerns about plagiarism in classroom and college settings. But others are optimistic about the tool’s application to a variety of advanced industries. For the business world, ChatGPT represents a new frontier in the creation of marketing content. Before you hand over your marketing plans to a program, however, there are certain key things you should keep in mind.

What is ChatGPT?

For starters, getting to know the details of the tool might be helpful.

ChatGPT is the brainchild of OpenAI, a company that specializes in artificial intelligence and research. The company had already made waves with Dall-E-2, a tool that generates AI art. But ChatGPT can replicate human language well, allowing users to compose essays, emails, and other reports with ease.

How does ChatGPT work, exactly? Through machine learning, the bot is designed to scour the web to “learn” from existing blog posts, essays, and online journals. As a result, the chatbot can reproduce skillfully written content, even emulating colloquial speech patterns and commonly used phrases.

Not that ChatGPT is perfect. In fact, university systems are discovering that ChatGPT often invents fake sources and citations, presenting a natural limit to its usage in academic settings.

Still, what the program currently lacks in accuracy, it seems to make up for in sheer speed and accessibility. And that’s primarily what’s drawn business owners to eye the program as a useful marketing tool.

Using ChatGPT in your marketing

When thinking about how ChatGPT might help your business, the natural temptation is to start feeding it prompts and letting it go to work. But it’s important to use the program in ways that align with your company’s mission and strategy.

Here are three practical considerations for integrating ChatGPT into your marketing methods.

1. Look for very…

John Boitnott

Writer: Inc.com, Entrepreneur.com ~ Advisor: http://t.co/7sYwBxg4W9 ~ Fantasy/Sci-Fi Nerd ~ Futurist ~ Tweets are my own.