4 Ways to Stay Connected to Customers during COVID-19

Now more than ever, you need your customers. But they need you, too. Like you, they may be facing new challenges in the wake of the COVID-19 pandemic.

As the weeks pass, they may be feeling the strain of staying at home and practicing physical distancing, even in places that are loosening restrictions. And your customers may be concerned about everything from maintaining their health to furthering their children’s education.

Now is the ideal time to strengthen those bonds and focus on building closer connections with your customers.

Make it personal

Even in the best of times, generic messages to your customers and prospects won’t foster a genuine connection. And now, when many people feel isolated, it’s better to reach out to customers with personalized messages via email or text.

If you use a customer relationship management (CRM) platform, go through your customer list and study the available data, including where customers are located and what they have bought in the past to inform your messaging. Personalized messages don’t need to be lengthy. The content just needs to relate to the recipient.

Examples include birthday wishes and thank-you messages about specific past purchases. Mention their current location…