5 Reasons Your Team Keeps Dropping the Ball, and How to Address Them

John Boitnott
4 min readMar 23, 2023

Muhammad Ali, Tom Brady, Babe Ruth and Michael Jordan are some of the greatest professional athletes the world has ever known, but even these legends occasionally dropped the ball (as it were). It’s only natural, then, that your team members will occasionally do the same.

Even the best employees will occasionally miss out on an opportunity to deliver, but, of course, it’s especially concerning for management when they keep dropping the ball and impact organizational growth in the process.

If your team has been falling short of expectations with increasing frequency, take a closer look at why. Once you’ve identified this “why,” you can begin building resiliency in your business and increasing its catch rate — by using a few proven tactics.

Common causes of missed opportunities

When someone makes an error, the easy approach is to blame that person. However, if you dig a little deeper, you may find that other factors were at play. You might discover, for example, that broader policies and procedures were hindering the entire team’s productivity, such as:

1. Poor communication

Communication is the foundation of business growth. Without open lines, projects and goals will not be effectively detailed throughout teams and departments. This can be particularly concerning when lost/missed information results in lead loss, missed client appointments, or other customer-facing issues.

Therefore, take stock of current communication mechanisms. Does your staff know exactly what information members are supposed to share, and by what means? If not, you have some work to do.

2. Lack of diversity

When the majority of your team members come from similar backgrounds, they may excel in several key areas that deliver value. However, having a diverse workforce will enable you to explore new solutions for old problems, expand your perspective, and more effectively connect with a target audience. As a corollary, a workforce that lacks diversity might begin to miss out on growth opportunities, especially as you work to break into new markets.

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