5 Ways to Get to Know Your Customers Better

Photo by Clay Banks

Due to seasonal shifts in customer preferences or needs, revenue often slows for many businesses during the summer months. While you can use leading-edge sales methods to keep revenue consistent as well as find new customers, this quiet period may also be ideal for working on other aspects of your business.

Summer is a perfect time to focus on improving customer relationships and creating personalized experiences that lead to greater revenue in the long term. "Get to Know Your Customers Day" is an opportunity to show your customers how much you value them by doing more to get to know them. Here are some ideas.

1. Invite customers for a company tour.

Having customers visit your headquarters or take a factory tour provides a way to share what you're doing. Also, it opens lines of communication so they can ask questions and offer direct feedback. These insights add more “color" and “detail" to the customer personas you may have already created.

To prepare for customers to visit, it's good to plan in advance, including sending out invites. Additionally, do the following:

• Determine the best times and budget for client visits. Make sure tours feel personalized, without too many visiting at once.
• Be sure staff members are…