8 Content Marketing Ideas to Strengthen Your Bottom Line

There’s no question that the current health and economic crisis has shifted priorities for small businesses. However, one priority above all remains unchanged and that’s building a healthy bottom line. Profit isn’t the only priority, of course, but it’s a major focus. Staying profitable means staying in business, and that usually means marketing.

Yet with all that’s changing around you daily, how can you as a small-business owner maximize your company’s marketing efforts while addressing shifting consumer expectations, economic downturns and startups, and different buyer behavior?

Content marketing remains one of the most effective ways to achieve your marketing goals. Succeeding at content marketing in this new economic environment means thinking creatively about content, how you create it, where you publish it, and how it gets promoted. Consider these eight ways to improve your content marketing game right now.

1. Start with a funnel-aware content audit

Conduct a content audit for your brand that takes into account the stages of your brand’s sales funnel. For each stage in your sales funnel, your content should speak to the prospects there specifically. What does that target audience need to know? What do you have to do to help guide them…