8 Website Design Improvements That Will Attract New Customers

John Boitnott
5 min readOct 15, 2015

Let’s face it: your company isn’t going anywhere these days without a website. And with so many competitors online, a website is no longer just a calling card, it is the first point of contact for a potential client. The way to beat your competitors is not necessarily through SEO, social referrals, or even having the best product (of course, all three help).

It’s also about being able to communicate your vision to the people you want to engage with clearly, uniquely, and personally. And the most effective way to do that is by having a stand-out website. Design can make all the difference. Here’s how you can implement a better design on your site.

1. Pick a consistent statement color.

Your business communicates a lot at first glance, and it all hangs on the color scheme. Since colors evoke a message and emotion, it’s no surprise that banks typically favor blue (which emotes a feeling of security and trustworthiness), and companies that prioritize organic living and the environment opt for green logos (signifying growth, freshness and health).

Specific statement colors not only speak to your business’ intended message, but also to the demographic you’re trying to attract. And when you’ve decided on a color scheme, make sure to use it consistently across all manner of branding, while scaling back on your general color palette.

2. Update your logo to integrate all platforms.

It has never been more important for your company to have a recognizable logo — after all, it’s not just an emblem on a card anymore. A logo appears on your website (both desktop and mobile), across your social media entities, as a favicon on a web browser, a mobile app tile on a smartphone, and more. When looking for a logo, try to make it as simple as possible, and as unique as your brand.

3. Make use of interactive infographics.

A really effective way to communicate your message across to visitors is by integrating interactive infographics. This should come as no surprise — the human brain processes an image 60,000x faster than it does a piece of text. And by organizing essential key words in…

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