9 Content Marketing Tips for Small Businesses

Strategic content works especially well for small vs. large business marketing teams. It helps build both brand awareness and an active, loyal audience of users. That audience already has a certain level of interest in your offer so it’s a much simpler process to sell to them, and turn them into repeat buyers.

Yet, small businesses still struggle with how to implement and optimize content marketing consistently in a tailored, strategic way that actually leads to more leads, more closed sales, and higher revenue. In this post, we break down the top 9 content marketing tips that can help you write better content and get better results from it.

1. Take a broader view of what content marketing is

What kind of content are we referring to in small business content marketing? Variety is the spice of life as well as the secret ingredient for great content marketing. With the expansion of web-based technologies in recent years, we’re increasingly seeing compelling, well-crafted content in many formats beyond just blog posts.

Content formats to experiment with include:

• Interactive content
• Videos
• Social media content (including graphics, Tweets, Facebook status updates, and posts)