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Form abandonment can be a costly issue for any business or nonprofit. Fortunately, it’s an issue that’s relatively easy to fix. If you reduce form abandonment, you could see increased sales, donations, or sales leads.

Understanding form abandonment and your business

While many e-commerce businesses face cart abandonment issues, form abandonment is a problem that can affect any type of organization. When someone abandons your form — leaves without filling it out completely and submitting it — a business could miss out on a sales lead, and a nonprofit could miss out on a potential donation.

Whether you’re working with a contact form, a donation form…


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Recently, we’ve seen signs that many businesses are reopening during the last quarter of 2020. Yet uncertainty remains. In some states, businesses have reopened in recent weeks only to be told to close or reduce their capacity for customers. It’s becoming increasingly challenging to plan for the future. Consequently, many business owners and leaders might wonder how they can develop a growth strategy for 2021.

What you need is a strategic direction to provide purpose for your business and help you set realistic goals to accomplish in the coming year.

Here are some ways to build your 2021 business strategy…


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Client consultations are full of opportunity for your business. A thorough consultation can help you identify the right products and services for each client, build valuable client relationships, and even upsell services.

The perfect client consultation will do all of this well, but conducting a fantastic consultation can be a challenge. If consultations are a regular part of your business, it’s worth your time to focus on perfecting them.

Steps to the best client consultation experience

A great consultation isn’t as simple as it might seem. A lot of thought and preparation go into creating an effective consultation that converts a prospect into a customer or client.

1. Understand your goals


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The coronavirus pandemic has required many businesses, including hotels, to close temporarily. As states reopen, the hotel industry is preparing to welcome guests again.

But it can be challenging to manage staff and guest safety in a hotel, while preventing virus transmission. A detailed, carefully planned hotel reopening guide is key to your hotel’s success. Here are some important items to include.

Start with your local requirements

As states gradually reopen, they’re each releasing their own guidelines for different types of businesses. Most states are reopening in phases, so it’s important to determine which phase includes hotel reopenings in your state.

Check with your state…


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The coronavirus pandemic has forced retail stores and businesses to shut down across the United States. With states gradually reopening, more and more of these stores can once again open their doors — with a few changes in place.

If you’re preparing for a store reopening, you’ll need to be ready for an experience that’s not at all like business as usual. However, with the proper precautions in place and some flexibility in your business model, you can successfully reopen your store and welcome customers back.

Check your local requirements

Before planning your store reopening, check with your state government. Many states are reopening…


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Small business owners are accustomed to making all the decisions about their companies, as well as overseeing all aspects of business development and daily operations. However, they sometimes may not see the “forest for the trees” — meaning those issues that only outsiders can objectively observe and understand.

One solution is to obtain small business consulting services, either from a firm or an individual consultant. Time and time again, I’ve heard from founders that by clearing out those “trees,” a consultant helps a small business focus more on growth.

How do consultants most commonly help small businesses?

As a startup, you may only need help with certain key…


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Successful crisis leadership requires both emotional intelligence and a willingness to place yourself in service both to your team and the organization, in addition to agile decision-making and quick thinking.

A crisis isn’t just an opportunity to prove your mettle, though. Challenging circumstances can help you actively improve your leadership skills. If you’re uncertain about your leadership capabilities, or simply want to become a better leader for your company, consider the following tips to think more proactively about what that means, build on existing strengths and help correct any leadership shortcomings.

1. Know what being a great leader means

What specific qualities and traits do strong leaders demonstrate…


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The entire digital payments landscape has faced significant structural changes over the last few years and keeps growing as a valuable payment option for shoppers worldwide. Now, with the SARS-CoV-2 coronavirus causing operational adjustments everywhere, more companies are adopting global payment solutions to fuel growth and remain profitable.

As companies continue to digitize their operations, online shopping is becoming more accessible to consumers. As a result, the global credit card processing industry is expected to experience steady growth due to a rise in digital payments.

Read on to learn about how global credit card services are expected to grow thanks…


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When it comes to client relationships, you may well focus on building a base of good clients for the long term. As a freelancer and business owner, you understand that having a solid base of clients means consistent cash flow. Over time, you can opt to add new clients or expand existing client relationships.

However, over the course of account management in a small business, there will be times you will encounter bad clients. They aren’t too difficult to spot. In my experience, a problem client tends to have unreasonable expectations. …


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Legal tech includes software and other tools that help attorneys and their support staff to provide legal services to clients. Many new applications empower reputable firms to improve their efficiency and adapt to mobile working environments. Here’s how legal tech companies are re-shaping the legal world.

Legal tech also gives small firms and individual practitioners a chance to compete with larger competitors. It grants them access to powerful research tools. And, the right tech tools are essential for law firms that want to stay competitive.

Understanding and embracing these innovations in technology can be the key to success in today’s…

John Boitnott

Writer: Inc.com, Entrepreneur.com ~ Advisor: http://t.co/7sYwBxg4W9 ~ Fantasy/Sci-Fi Nerd ~ Futurist ~ Tweets are my own.

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