Published in Calendar·PinnedMember-onlyHow to Measure and Decrease Form AbandonmentForm abandonment can be a costly issue for any business or nonprofit. Fortunately, it’s an issue that’s relatively easy to fix. If you reduce form abandonment, you could see increased sales, donations, or sales leads. Understanding form abandonment and your business While many e-commerce businesses face cart abandonment issues, form abandonment is a problem that can…Online Form Builder4 min readOnline Form Builder4 min read
Published in Calendar·PinnedMember-onlyHow to Build Your 2021 Business Strategy in the Face of UncertaintyRecently, we’ve seen signs that many businesses are reopening during the last quarter of 2020. Yet uncertainty remains. In some states, businesses have reopened in recent weeks only to be told to close or reduce their capacity for customers. It’s becoming increasingly challenging to plan for the future. …Business Strategy4 min readBusiness Strategy4 min read
Published in Calendar·PinnedMember-only8 Ways to Create the Best Client Consultation ExperienceClient consultations are full of opportunity for your business. A thorough consultation can help you identify the right products and services for each client, build valuable client relationships, and even upsell services. The perfect client consultation will do all of this well, but conducting a fantastic consultation can be a…Business4 min readBusiness4 min read
Published in Calendar·PinnedMember-onlyA Guide to Reopening a Hotel During a CrisisThe coronavirus pandemic has required many businesses, including hotels, to close temporarily. As states reopen, the hotel industry is preparing to welcome guests again. But it can be challenging to manage staff and guest safety in a hotel, while preventing virus transmission. A detailed, carefully planned hotel reopening guide is…Reopening7 min readReopening7 min read
Published in Calendar·PinnedMember-onlyStore Reopening: Take These Steps to Get it RightThe coronavirus pandemic has forced retail stores and businesses to shut down across the United States. With states gradually reopening, more and more of these stores can once again open their doors — with a few changes in place. If you’re preparing for a store reopening, you’ll need to be…Reopening4 min readReopening4 min read
1 day agoMember-only5 Reasons Your Team Keeps Dropping the Ball, and How to Address ThemMuhammad Ali, Tom Brady, Babe Ruth and Michael Jordan are some of the greatest professional athletes the world has ever known, but even these legends occasionally dropped the ball (as it were). It’s only natural, then, that your team members will occasionally do the same. Even the best employees will…Teamwork4 min readTeamwork4 min read
Mar 16Member-only5 Ways to Protect Your Business from Climate Change DisasterSevere weather is the new normal. Recent floods in California, tornadoes in Alabama, and freezing temperatures in New York are just the tip of the ever-melting iceberg. …Green Entrepreneur4 min readGreen Entrepreneur4 min read
Mar 9Member-onlyIf You're Not Using This Type of Content in Your Marketing, You're Missing OutIn today’s online world, unique branding and strong marketing campaigns aren’t enough to stay competitive and stand out as a company. Relevancy requires not only finding and keeping the attention of consumers, but getting the help of those customers to promote your brand. Whether you realize it or not, this…Marketing Content4 min readMarketing Content4 min read
Mar 2Member-onlyHow to Plan for Saving Money Each MonthWhat are your plans for your retirement years? According to the 2022 Transamerica Retirement Survey, the top two retirement goals are “traveling” and “spending more time with family and friends.” But to reach those goals, you’ll need to know how to plan for saving money. Unfortunately, over half (55%) of…Retirement8 min readRetirement8 min read
Feb 23Member-onlyHow to Manage and Maximize Your Marketing Budget During Times of Economic UncertaintyAre you confident that your business can weather a coming recession? Small business owners saw their revenue grow by a staggering 87% in 2022, but profits have dipped by 4%. The reason? Inflation forced businesses to raise spending to cover their operating costs and rise above the competition. The good…Marketing Budget6 min readMarketing Budget6 min read
