Form abandonment can be a costly issue for any business or nonprofit. Fortunately, it’s an issue that’s relatively easy to fix. If you reduce form abandonment, you could see increased sales, donations, or sales leads.

Understanding form abandonment and your business

While many e-commerce businesses face cart abandonment issues, form abandonment is a problem that can…


Recently, we’ve seen signs that many businesses are reopening during the last quarter of 2020. Yet uncertainty remains. In some states, businesses have reopened in recent weeks only to be told to close or reduce their capacity for customers. It’s becoming increasingly challenging to plan for the future. …


Client consultations are full of opportunity for your business. A thorough consultation can help you identify the right products and services for each client, build valuable client relationships, and even upsell services.

The perfect client consultation will do all of this well, but conducting a fantastic consultation can be a…


The coronavirus pandemic has required many businesses, including hotels, to close temporarily. As states reopen, the hotel industry is preparing to welcome guests again.

But it can be challenging to manage staff and guest safety in a hotel, while preventing virus transmission. A detailed, carefully planned hotel reopening guide is…


The coronavirus pandemic has forced retail stores and businesses to shut down across the United States. With states gradually reopening, more and more of these stores can once again open their doors — with a few changes in place.

If you’re preparing for a store reopening, you’ll need to be…


Successful content writing for brand marketing requires two key factors that can sometimes conflict with each other:

  1. First, the content must be easily read, in the way that people have always read text content on the web (i.e., scanning).
  2. Second, the content must also be written so that search engines…


Artificial intelligence (AI) might be the way of the future in tech, gaming and smart-device industries. When applied effectively, AI can save on human employment costs and, in some cases, can accomplish tasks even better than humans can.

It would make sense for other industries to try to capitalize on…


If you want to succeed in your business, you’ll need to do more than simply respond to existing trends. You’ll also need to figure out future developments today. Business planning for the future isn’t optional if you want your business to succeed. …


In the midst of the health crisis, it’s very likely you had to hire (and fire) people remotely. More and more employees want to work remotely now, and many companies are happy to oblige.

According to a recent survey of more than 800 knowledge workers by freelance marketplace Braintrust, nearly…


Marketing writers have a variety of responsibilities, but the right one will depend on the specific requirements of a client. A marketing writer must be flexible in considering the client, the product or service being marketed, and the audience that’s being targeted.

What Is Marketing Writing?

Marketing writing is more than merely cranking out…

John Boitnott

Writer: Inc.com, Entrepreneur.com ~ Advisor: http://t.co/7sYwBxg4W9 ~ Fantasy/Sci-Fi Nerd ~ Futurist ~ Tweets are my own.

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