Form abandonment can be a costly issue for any business or nonprofit. Fortunately, it’s an issue that’s relatively easy to fix. If you reduce form abandonment, you could see increased sales, donations, or sales leads.

Understanding form abandonment and your business

While many e-commerce businesses face cart abandonment issues, form abandonment is a problem that can affect any type of organization. When someone abandons your form — leaves without filling it out completely and submitting it — a business could miss out on a sales lead, and a nonprofit could miss out on a potential donation.

Whether you’re working with a contact form, a donation form…

Recently, we’ve seen signs that many businesses are reopening during the last quarter of 2020. Yet uncertainty remains. In some states, businesses have reopened in recent weeks only to be told to close or reduce their capacity for customers. It’s becoming increasingly challenging to plan for the future. Consequently, many business owners and leaders might wonder how they can develop a growth strategy for 2021.

What you need is a strategic direction to provide purpose for your business and help you set realistic goals to accomplish in the coming year.

Here are some ways to build your 2021 business strategy…

Client consultations are full of opportunity for your business. A thorough consultation can help you identify the right products and services for each client, build valuable client relationships, and even upsell services.

The perfect client consultation will do all of this well, but conducting a fantastic consultation can be a challenge. If consultations are a regular part of your business, it’s worth your time to focus on perfecting them.

Steps to the best client consultation experience

A great consultation isn’t as simple as it might seem. A lot of thought and preparation go into creating an effective consultation that converts a prospect into a customer or client.

1. Understand your goals

The coronavirus pandemic has required many businesses, including hotels, to close temporarily. As states reopen, the hotel industry is preparing to welcome guests again.

But it can be challenging to manage staff and guest safety in a hotel, while preventing virus transmission. A detailed, carefully planned hotel reopening guide is key to your hotel’s success. Here are some important items to include.

Start with your local requirements

As states gradually reopen, they’re each releasing their own guidelines for different types of businesses. Most states are reopening in phases, so it’s important to determine which phase includes hotel reopenings in your state.

Check with your state…

The coronavirus pandemic has forced retail stores and businesses to shut down across the United States. With states gradually reopening, more and more of these stores can once again open their doors — with a few changes in place.

If you’re preparing for a store reopening, you’ll need to be ready for an experience that’s not at all like business as usual. However, with the proper precautions in place and some flexibility in your business model, you can successfully reopen your store and welcome customers back.

Check your local requirements

Before planning your store reopening, check with your state government. Many states are reopening…

Tim Ferriss makes his bed, meditates, does push-ups, writes in his journal and drinks water.

Gary Vaynerchuk’s morning ritual takes three hours to complete.

The way you start your morning often dictates how the rest of your day goes. Smart entrepreneurs know they need to take advantage of this important period of time to maximize their energy levels, maintain focus, increase their productivity and prime themselves for a busy day.

Consider adopting any or all of the following nine morning ritual strategies for a more productive day.

1. Commit to good sleep habits

If you still struggle with poor sleep, address the problem now. A lack…

Writing for a blog isn’t the same as other types of writing. It’s not even the same as writing static copy for a website or email marketing sequence or posts for a social media audience.

Whether you’re writing for your first blog or are an experienced blogger, you also need to focus on the quality and style of your blog writing. Good blog posts should be persuasive, well-written, properly formatted, and adequately sourced. A great blog post is also compelling and highly engaging.

If you’re planning to launch a new blog or you’d just like to improve your writing skills…

This summer feels like a frenzy of catching up with the life you put on pause in early 2020. And, although many aspects of life are returning to normal, there are some ways in which the world will be permanently changed.

To move forward in a productive way during this period of immense change, it’s important to take the time to reconnect, recharge and reassess. Here are three key ways to prepare for the months ahead and set yourself up for success in the fall.

Take time for yourself

With easing restrictions, there is pressure to make up for lost time and reconnect with…

One critical element to achieving your website objectives, including both findability and excellent user experience (or UX), is your link strategy. Both the scope and your execution of that strategy help achieve those goals. Your digital link-building strategy should cover three types of links:

  1. Inbound: links from other domains that lead to a page of content or resource on your domain
  2. Outbound: links you place in your domain’s content that lead to content on other domains
  3. Internal: links contained in your own content that lead to another page of content on that same domain (i.e., yours)

Most resources on link…

With so much bombarding on a daily basis, today’s consumers only want to see content relevant to them. Exhausted by the constant tsunami on every channel, they tune out anything they perceive as generic because it’s most likely not going to meet their needs or pique their interest.

For marketers, it’s a challenge to personalize content for their audience segments. Demographic data has been one strategy. However, it is neither comprehensive nor flexible enough to address all the unique traits and behaviors that define a diverse group of consumers.

Enter behavioral targeting, which enables a more effective level of personalization…

John Boitnott

Writer:, ~ Advisor: ~ Fantasy/Sci-Fi Nerd ~ Futurist ~ Tweets are my own.

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