Form abandonment can be a costly issue for any business or nonprofit. Fortunately, it’s an issue that’s relatively easy to fix. If you reduce form abandonment, you could see increased sales, donations, or sales leads.

Understanding form abandonment and your business

While many e-commerce businesses face cart abandonment issues, form abandonment is a problem that can affect any type of organization. When someone abandons your form — leaves without filling it out completely and submitting it — a business could miss out on a sales lead, and a nonprofit could miss out on a potential donation.

Whether you’re working with a contact form, a donation form…


Recently, we’ve seen signs that many businesses are reopening during the last quarter of 2020. Yet uncertainty remains. In some states, businesses have reopened in recent weeks only to be told to close or reduce their capacity for customers. It’s becoming increasingly challenging to plan for the future. Consequently, many business owners and leaders might wonder how they can develop a growth strategy for 2021.

What you need is a strategic direction to provide purpose for your business and help you set realistic goals to accomplish in the coming year.

Here are some ways to build your 2021 business strategy…


Client consultations are full of opportunity for your business. A thorough consultation can help you identify the right products and services for each client, build valuable client relationships, and even upsell services.

The perfect client consultation will do all of this well, but conducting a fantastic consultation can be a challenge. If consultations are a regular part of your business, it’s worth your time to focus on perfecting them.

Steps to the best client consultation experience

A great consultation isn’t as simple as it might seem. A lot of thought and preparation go into creating an effective consultation that converts a prospect into a customer or client.

1. Understand your goals


The coronavirus pandemic has required many businesses, including hotels, to close temporarily. As states reopen, the hotel industry is preparing to welcome guests again.

But it can be challenging to manage staff and guest safety in a hotel, while preventing virus transmission. A detailed, carefully planned hotel reopening guide is key to your hotel’s success. Here are some important items to include.

Start with your local requirements

As states gradually reopen, they’re each releasing their own guidelines for different types of businesses. Most states are reopening in phases, so it’s important to determine which phase includes hotel reopenings in your state.

Check with your state…


The coronavirus pandemic has forced retail stores and businesses to shut down across the United States. With states gradually reopening, more and more of these stores can once again open their doors — with a few changes in place.

If you’re preparing for a store reopening, you’ll need to be ready for an experience that’s not at all like business as usual. However, with the proper precautions in place and some flexibility in your business model, you can successfully reopen your store and welcome customers back.

Check your local requirements

Before planning your store reopening, check with your state government. Many states are reopening…


Patience is a quality that tops the list of healthy, positive virtues alongside honesty, kindness, and empathy. These virtues are generally considered to be hallmarks of a good, moral person, but they’re considered virtues for another reason, too: People usually struggle to embody them on a daily basis.

The virtue of patience can be one of the most challenging to practice consistently, primarily because the stress of daily life and work gives us so many opportunities to experience frustration. …


There’s no question that the current health and economic crisis has shifted priorities for small businesses. However, one priority above all remains unchanged and that’s building a healthy bottom line. Profit isn’t the only priority, of course, but it’s a major focus. Staying profitable means staying in business, and that usually means marketing.

Yet with all that’s changing around you daily, how can you as a small-business owner maximize your company’s marketing efforts while addressing shifting consumer expectations, economic downturns and startups, and different buyer behavior?

Content marketing remains one of the most effective ways to achieve your marketing goals…


Delivering a positive customer experience gives new customers a sense of confidence that they selected the right partner for their business. It also helps bolster your odds of retaining them. However, if new customers do not understand your product or get the expected benefit from it, then they’ll leave you for your competition.

Developing an exceptional client onboarding process helps your company create that great customer experience for your buyers. …


Taco Bell has stepped into a leadership position among fast food brands when it comes to developing and implementing an innovative marketing strategy that wins and keeps customers. According to recent reports, Taco Bell is the only Yum Brands chain to report increased revenue during the fourth quarter of 2020.

Brand refresh

Taco Bell regularly adjusts its branding strategy. This includes more than just changing words. The fast-food outlet also takes visual action by updating its overall image and logo.

Taco Bell keeps its brand pillars intact despite the frequent, more minor adjustments. Instead, these brand pillars are the common thread that…


Knowing where to reach target audience members and customers has always been critical for marketers and publicists. In both cases, the GPS points to digital channels where consumers and businesses choose to research, shop, and interact with brands.

During 2020, the shift to digital channels increased as in-store shopping and brand experiences were somewhat limited. As more people come to prefer digital channels, PR marketing strategies will need to increasingly focus on this environment.

Not sure where to begin in 2021? Here are some digital PR strategies to get you started.

Overview: What is digital PR?

Digital PR is an online marketing strategy that all…

John Boitnott

Writer: Inc.com, Entrepreneur.com ~ Advisor: http://t.co/7sYwBxg4W9 ~ Fantasy/Sci-Fi Nerd ~ Futurist ~ Tweets are my own.

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