Blog Ideas: How to Write SEO Friendly Articles

Search engine optimization (SEO) isn’t what it used to be. Modern SEO is a combination of the art of writing to please readers and the science of making a search engine respond to your content.

To generate good SEO writing, you need to have a solid strategy and a sound tactical approach. This article will cover the necessary ingredients of both.

Let’s dive in.

SEO Content Strategy

With Google accounting for 78 percent of desktop and laptop searches and 89 percent of searches on mobile devices, having a content strategy is critically important. Your content strategy includes the tactics you will use to ensure your content ranks as close as possible to the top of search engine results.

There are three components to an SEO content strategy: content, indexing, and measurement.

Write content for people, not bots

Don’t write content solely for an algorithm. Write content with your readers in mind. In the early days of SEO, people would stuff their content with keywords that helped achieve the short-term gain of a higher page rank. This continued until readers, the ultimate arbiter of content quality, chose higher quality content.