Digital PR Strategies for 2021

Knowing where to reach target audience members and customers has always been critical for marketers and publicists. In both cases, the GPS points to digital channels where consumers and businesses choose to research, shop, and interact with brands.

During 2020, the shift to digital channels increased as in-store shopping and brand experiences were somewhat limited. As more people come to prefer digital channels, PR marketing strategies will need to increasingly focus on this environment.

Not sure where to begin in 2021? Here are some digital PR strategies to get you started.

Overview: What is digital PR?

Digital PR is an online marketing strategy that all types of businesses (B2B and B2C) use to enhance their online presence. In-house public relations and digital marketing teams, as well as digital PR agencies, network and partner with the media, influencers, journalists, and bloggers to build this online presence.

The objective is to build this digital profile through sharing online press releases, procuring high-quality backlinks and social media mentions, and improving Search Engine Optimization (SEO) visibility.

In turn, this generates publicity in the form of backlinks from websites, online publications, podcasts, social media mentions and…