Email Marketing Best Practices You Should Try Now

To maximize the return on the investment you make in your email marketing strategy and email campaigns — such as improving open and click-through rates — you need to know what drives the most action from your subscribers.

Here are some email marketing best practices that cover the most crucial aspects of email marketing — including the subject line, content, personalization, and the call to action (CTA) of your messages.

Email marketing best practices

• Start with welcome emails
• Maintain the right frequency to maintain engagement
• Focus on deliverability
• Conduct tests for your email subject lines and content to improve the open rate
• Design marketing emails for accessibility and readability
• Inspire action by developing compelling CTAs

1. Start with welcome emails to nurture long-lasting customer relationships and build a clean email list

One of the most important tips to follow is to send a welcome email. First, it reassures the customer that they have successfully signed up for your list. It also ensures that you can maintain a clean email list for…