Email Marketing Best Practices You Should Try Now

John Boitnott
4 min readJul 30, 2020

To maximize the return on the investment you make in your email marketing strategy and email campaigns — such as improving open and click-through rates — you need to know what drives the most action from your subscribers.

Here are some email marketing best practices that cover the most crucial aspects of email marketing — including the subject line, content, personalization, and…

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