Forget Paying for Ads on Google and Facebook. Use These 6 Marketing Tactics Instead.

John Boitnott
6 min readFeb 8, 2024

Key Takeaways

  • Strategies like direct mail and influencer marketing can be more effective than you think.
  • However, don’t forget to diversify.

Digital advertising, particularly paid marketing platforms, gained traction during the pandemic. More than half of U.S