How a Summer Social Media Strategy Can Help Grow Your Business

Sales often slow down in the summer. People take vacations. Kids come home from school. People often shop a little less, putting a lag on consumer retail spending. However, you can still make your summer sales sizzle with a marketing and sales strategy featuring social media tactics that engage your target audience. Here are some ideas:

User-Generated Content (UGC) and Contests

When people see their own content on your website, it makes social media more more engaging to use. It also lends more authenticity to your brand's image. When customers see photos or videos they submitted, they're more likely to share it on their own page or profile.

To convince your audience to actually provide UGC, create a contest. Have them submit their best summer vacation photos or videos. In addition, if you have a product complementary to food or home products, launch a summer recipe contest or garden contest.

Encourage your social media followers to include a product related to your brand. This is an opportunity to subtly highlight how your products enhance their lives. Offering a prize might also incentivize more people to submit visuals that fill your social media channels with interesting content.