How Automation Helps Small Businesses Meet Financial Challenges as They Grow

As a small business owner, you’re probably aware of how vital workflow automation can be to your company. It reduces time and energy spent on repetitive tasks, which helps free up space for more meaningful work.

Yet implementing new workflows and systems is not cheap. It costs time, employee attention and effort, and money — sometimes lots of money. When you use it properly, of course, good workflow automation should save your company in all of those areas. But, it requires a substantial investment to get there.

Evan Goldberg has a better grasp of these costs and risks than most. He’s the Founder and Executive Vice President of Oracle NetSuite. The company provides integrated cloud-based business software for financial, inventory, and customer relationship management (among other things). So, he’s seen directly how clients at every stage of the business lifecycle struggle with putting the right automation to work.

Yet, as Goldberg points out, to some degree, it’s not as easy to automate now because there are constant shocks that take place in the economy as well as in the market in general. Yet companies want and need more productive employees with adequate time and space to focus on more meaningful strategic work if they want to raise employee engagement and…