How to Manage and Maximize Your Marketing Budget During Times of Economic Uncertainty

John Boitnott
6 min readFeb 23, 2023

Are you confident that your business can weather a coming recession? Small business owners saw their revenue grow by a staggering 87% in 2022, but profits have dipped by 4%. The reason? Inflation forced businesses to raise spending to cover their operating costs and rise above the competition.

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