How to write a business vision statement in 8 steps

The vision statement and the mission statement may sound similar. They are both important aspects of business planning, branding, and goal-setting. However, they serve very different purposes.

The mission statement is about your company’s commitment to its existing (or soon-to-exist) relationship with customers. Your vision statement is all about your company’s future dreams. Where the mission statement is actionable, the vision statement is aspirational.

There are lots of resources available online about how to create mission statements, but what about the vision statement? How do you go about creating one for your business?

Here are the 8 steps to writing a business vision statement

1. Pick your team and empower them

When creating your vision statement, it helps to take a group or team approach. Small businesses can seek input from everyone, while larger organizations need to be more selective.

Start by identifying stakeholders. These are people with a stake in your company’s future goals and how they’re met. Task them with attending a workshop or brainstorming session. If your organization is large enough, you might want to explore creating multiple teams, each…