If You're Not Using This Type of Content in Your Marketing, You're Missing Out

In today’s online world, unique branding and strong marketing campaigns aren’t enough to stay competitive and stand out as a company. Relevancy requires not only finding and keeping the attention of consumers, but getting the help of those customers to promote your brand.

Whether you realize it or not, this may be something you are already doing in the form of user-generated content (UGC). UGC is content, such as videos, photos or reviews, posted on internet platforms by all types of online users. Although this type of UGC is brand-specific content, it’s usually original and created by people rather than the brand itself.

Sponsored TikTok influencers who use certain products or YouTube unboxing videos are good examples of UGC that, overall, results in 29% higher web conversions than campaigns and videos without it. Also, consumers engage in, on average, over five hours a day with UGC on a variety of platforms. In addition to increased visibility, content created by real customers grants a type of authenticity that, nowadays, is almost a prerequisite for successful branding.

Finding quality UGC isn’t always easy but there are ways to take advantage of consumer promotion without having to fake user-generated content. Here are five ways to find and benefit from…