Te Quiero Mucho: How to Benchmark Taco Bell’s Winning Marketing Strategy

Taco Bell has stepped into a leadership position among fast food brands when it comes to developing and implementing an innovative marketing strategy that wins and keeps customers. According to recent reports, Taco Bell is the only Yum Brands chain to report increased revenue during the fourth quarter of 2020.

Brand refresh

Taco Bell regularly adjusts its branding strategy. This includes more than just changing words. The fast-food outlet also takes visual action by updating its overall image and logo.

Taco Bell keeps its brand pillars intact despite the frequent, more minor adjustments. Instead, these brand pillars are the common thread that enables the brand refreshes to happen without confusing Taco Bell’s customers and target audience.

The approach has involved keeping the main recognizable elements like the bell and just changing color and stylized elements around that visual. Such brand refresh moments incorporate what Taco Bell knows about its main audience’s preferences.

Confidence

Taco Bell is confident about what it is as a brand and doesn’t second guess what it should be doing for its customers. This means delivering clear messages that Taco Bell is the go-to fast food…