The Real Secret to Entrepreneurial Success (That’s Not What You Think)

Is there “one weird trick” that will serve every entrepreneur well, no matter what their business model or industry might be? Yes, I think there is. But it’s decidedly un-sexy and even unpopular these days.

It’s regular meetings. Yes, really.

The ongoing crisis did nothing to help the cause of meetings. Corralling your employees onto Zoom calls might have made meetings a little more convenient, but most folks still think these events are a waste of time and money, and that they’re excruciating exercises in futility. And, there are even some who say meetings should be abolished altogether if possible.

In my experience, however, the problem isn’t meetings themselves. It’s bad meetings. Inefficient meetings. Meetings that aren’t planned or run well. Meetings themselves are crucial to ongoing business growth, employee engagement and financial success. Here are four reasons why you should take all the criticism they get with a grain of salt.

1. Meeting with upper-level leaders encourages brainstorming and feedback

It’s crucial to have unstructured weekly or biweekly time with all VPs (or equivalent) for brainstorming and getting/giving feedback. The more your business grows, the…