These 4 Quick Wins Can Boost Your Customer Count and Revenue

John Boitnott
6 min readJan 25, 2024

Key Takeaways

  • How to use the power of the “butterfly effect.
  • These small changes can yield outsized results for your business.

Have you heard of the butterfly effect? It’s a way of describing how small changes can have a seismic impact on a complex system.

Here’s one way it’s often explained. If a butterfly flaps its wings in California, the breeze could grow and eventually alter the weather in New York. Business leaders can harness the power of the butterfly effect by making minor adjustments to their current plans and then harvesting significant rewards in the form of revenue or customer count.

Here are four quick “wins” that you can implement today that have been shown to lead to substantial business growth and profitability.

1. Website optimization

Some business leaders have a “set it and forget it” approach to web development. But by making minor adjustments to your company website, you can convert more clicks into loyal customers. Here are a few quick examples of ways to improve your website.

Design and layout

A clean, uncluttered website will make it easier for visitors to engage with your content…