This Marketing Method Has the Potential for 20x ROI. Are You Using It the Right Way?

Brands originally used influencer marketing mainly for brand awareness or to shift their customer’s shopping behavior and overall perceptions of the brand (sometimes called brand lift).

Today, we’ve moved well beyond those more limited early days. With the potential for returns of 20x the initial investment, many brands see the advantages in working with influencers, from niche to celebrity influencers, whose audiences and viewpoints align with their brand values. Brands now work with many different types of influencers in pursuit of several business goals, including:

• Reach new audiences and expand your brand’s reach
• Beef up your overall content marketing efforts
• Raise prospects’ consideration of your project
• Drive new sales from new customers
• Heighten buyer’s intention to purchase
• Create long-term brand equity

More fundamental, basic strategies for working with content creators still bring results. If you’re not already offering discount codes to content creators and their audiences, that’s a great place to start. Add in a detailed review of your product or service by the influencer, launch a contest together, and make sure…