Why Links Matter: Best Practices for Outgoing and Internal Links
8 min readAug 19, 2021
One critical element to achieving your website objectives, including both findability and excellent user experience (or UX), is your link strategy. Both the scope and your execution of that strategy help achieve those goals. Your digital link-building strategy should cover three types of links:
- Inbound: links from other domains that lead to a page of…
