Why You Must Push Out Content Consistently to Be Successful

Many brands and organizations already know that content marketing is king. Well-known, large companies like Coca-Cola, Disney, IBM, Microsoft, and others have experienced the benefits that come with a well-developed and executed content marketing plan. Small and medium-sized businesses are also taking advantage of content marketing while minimizing the costs associated with traditional advertising and marketing methods.

A shocking number of people are forgetting a key thing though.

The marketing team always talks about engagement, but content is nothing without consistency. Producing consistent content is one of the biggest challenges for businesses. In the 2015 B2B Content Marketing Report, 50 percent of respondents named consistency as their biggest challenge. Organizations that produce engaging, consistent content, however, see some of the greatest benefits.

1. Consistent content establishes authority and credibility.

Now that more businesses realize the value of a well-developed content marketing strategy, competition in the space is increasing. One of the most important ways businesses can distinguish themselves from their competitors is through consistency.